var so = new SWFObject("/images/major_minor.swf", "vtext", "250", "70", "8", "#FFFFFF");
    var minor = $('#minor_edition_title').text();
    var major = $("#major_edition_title").text();

    
   so.addParam("quality", "high");
   so.addParam("wmode", "transparent");
   so.addVariable("minor_edition", minor);
   so.addVariable("major_edition", major);
   so.write("titleBox");