Publicist
Comprehensive Sites
Bureau of Labor Statistics: Public Relations SpecialistYou can find out what it’s like to work in the field of public relations at this page, created by the U.S. Department of Labor. It includes information on employment, projected job growth, potential earnings, and important sources of additional information.
Princeton Review: PublicistDiscover what a day in the life of a publicist might be like at this in-depth description, as well as associated careers. Facts and figures about salary and major professional organizations can be viewed, as well as information on academic programs around the country and a career search tool.
Occupational Titles
Publicist
Associate Publicist
Book Publicist
Fashion Publicist
Media Agent
Music Publicist
Press Agent
Publicity Assistant
Accredited Academic Programs
PR NewsOnline: PR College GuideThis site offers a resource for locating PR departments in colleges and universities across the U.S. If you want to find a strong PR department, compare one to another, or learn more about faculty or courses, this site might help you find what you’re looking for. You can search by keyword, name, city, state, or faculty.
Princeton Review: College Major, PublicistSince students interested in becoming a personal publicist can study in a variety of undergraduate programs, and you can view the potential programs of study at this site. After deciding what interests you, click on that link and find “Schools Offering the Major” at the left of the page and be taken to a comprehensive list of colleges.
Salary Levels
Indeed.com: Publicist SalariesThe average salary across the U.S. for a personal publicist is shown at this page. You can view specific salaries according to selected locations by typing in a city and state or zip code at the top of the page.
PayScale: Associate PublicistPayscale’s site for a publicist provides the median salary in several cities across the U.S. The median salary by employer type or industry is also shown, and you can narrow your search with specifics, such as city, experience, skills, and degree. You can also entire any new job title in the box at the left for more information.
Professional Organizations
Association of Authors’ RepresentativesThis organization of independent literary and dramatic agents includes several useful articles, answers to frequently asked questions, and an opportunity for membership in the organization.
League of American Communications ProfessionalsStudents are eligible for membership in this communications organization, which offers a salary guide and access to more than 50 other tools and resources for the profession to help you develop a set of skills for your career. The organization has a variety of competitions and awards, including those for best publicity campaigns and other employee communication awards.
National Council for Marketing and Public RelationsYou might find the scholarships and grants section to be useful at this organization’s site, or look into online brochures. This organization is specifically geared to marketing professionals and community relationships of community and technical colleges, such as alumni relations, sports marketing, and special events coordination.
Public Relations Society of AmericaDepartments at this site include strategy and tactics, a calendar of events, news of the organization, and educational and networking opportunities. A student society is a separate part of this organization, and linking to it will take you to information for students that includes blogs, a job and internships center, and headlines of interest to those thinking of entering or new to the profession.
Job Opportunity Sources
Council of Public Relations Firms: Career CenterA quick job search is available after a brief registration process. You can browse current jobs by search criteria, create a job agent, or read information about featured employers and opportunities in the PR field.
International Association of Business Communicators: Job Posting BoardThe job seekers section of this professional organization’s site offers access to many viewable positions across the country in public relations and communications. Search the board by location or job type.
PRNews Online: PR Job CenterNew employment opportunities are available at this page, where you can post an anonymous resume, view jobs, or create your own personal job alert. You can register and log on as a guest to create an account and access all the features this powerful job search tool has to offer you.
Licensing & Certification
Public Relations Society of America: AccreditationThis is a professional certification program open to PR employees. The program is administered by a group of 9 top organizations in the PR industry. After earning a bachelor’s degree and working in the field for a certain period of time, you can become eligible for accreditation, explained at this page.
Publications
PR News OnlineNews and strategies in PR, which gives advice on the best techniques in public relations, are discussed at this site. A PR news blog, full-text of the current magazine issue, and channels on media relations and research are also provided. The college guide at the left-hand menu takes you to a resource for locating PR departments in universities across the U.S.
PR WeekAccess the U.S. site and gain entry to hot topics in public relations and publicity affairs. Blogs, podcasts, a job directory, and news of the industry are all available at this online publication.
Public Relations JournalA current issue is accessible to you from this site at no cost. Discussions about relationships with the media, case studies, and other resources for professionals are found at this journal website.
Online Forums & Blogs
Public Relations Student Society of America: BlogShare your thoughts or read others’ with plenty of posts available here on the current state of the public relations profession. Archived posts and tools for your professional development are also available.
Public Relations Student Society of America: CommunityThe web pages available from this site include a general discussion forum where you can talk about your future career, as well as rooms to get to know one another, and a room for student-run firms.
The Original Publicist BlogPubicity tips, information, PR talk, and more are found at this publicity blog, sponsored by national publicists. You can sign in to view blogs or create your own blog space here. A search tool is also available to track down topics you are looking for.
Career Videos
CareerOneStop: Public Relations VideoHear about public relations jobs as you watch this video, designed to introduce you to the industry and all its related activities.
CollegeGrad.com: Careers in Public Relations: An Interns Core SkillsetExplaining the work of public relations specialists, this video discusses how to do this job effectively and examples of the type of work you would do if working in the industry.
