Marketing Executive
Comprehensive Sites
Advertising Educational FoundationHosting a wealth of resources in career development and advertising education, this organization includes access to book excerpts, case histories and the steps in advertising campaigns. Find discussion group archives, in addition to award-winning documentaries of the creative process. Enter an e-mail address to have the organization’s newsletter delivered to your inbox. You can also find career stories, information on where to study advertising, and a comprehensive guide to the career.
Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales ManagersCreated by the U.S. Department of Labor, this site provides important information regarding competition in the industry, the nature of the work, the projected employment, and potential earnings. For the latest wage information, access the Occupational Employment Statistic link for National, State, and local information. Related occupational profiles and sources of additional information can be accessed from the links at this page.
Marketing PowerMarketing Power is a megasite of information for students, where you can locate academic and doctoral resources, connect with industry leaders, and find a resource for answers to your questions about the field. Click on "community" to get connected to collegiate chapters, or access blogs to post your opinions and learn from professionals in the field. The Career Management link offers a job board and information on training bootcamps and other opportunities.
Occupational Titles
Marketing Executive
Marketing Manager
Accredited Academic Programs
Princeton Review: Marketing College MajorLog in to this site with a user name and passowrd, and you will find basic information on the marketing major, as well as a link from the top of the page to high school preparation, schools offering the major, a sample undergraduate curriculum, and fun facts about this field. Graduate program connections are also offered.
Salary Levels
PayScale: Marketing ExecutiveTake a look at median salary by years of experience in the workforce, or scroll further down the page to learn about employer type or the median salary by city for a marketing executive.
Professional Organizations
American Advertising FederationProviding a unified voice in advertising, this organization focuses on multiculturalism in advertising and offers college chapter memberships. Internship opportunities are available through the Federation, as well as club achievement awards, member discounts, and an online job bank.
American Association of Advertising AgenciesThis organization is a national trade association representing advertising agencies across the U.S. Members are offered a broad range of services, including publications and research, advocacy, industry news, and career development resources. You can search for ad agencies in the U.S. to find out more about potential employers, or take a look at professional development and scholarship opportunities.
Association of National Advertisers, Inc.Access the Marketing Insights Center to find out about industry information and resources. The training and careers department offers information on upcoming classes and curriculum provided by market leaders. Additional resources of this organization include online discussions and a strong advocacy voice to take a stand on issues and government actions that may interfere with free communication in marketing.
Society for Marketing ProfessionalsThis organization hosts a wealth of information on careers in the marketing field, as well as details on certification credentials, local chapters, conferences, and educational events. Join this organization as a student to gain membership benefits.
Job Opportunity Sources
American Advertising Federation Job BankThis source is a very valuable one in the industry, providing job seeker links to thousands of opportunities in the advertising industry. You can personalize your own job agent to match your criteria to available positions, or find a wide range of career development tools
Marketing Power: CareersA host of career resources is sponsored by the American Marketing Association, including a job board, training workshops, and information on the Professional Certified Marketer designation. Ask questions of career experts, or enhance your career through seminars and events created by this professional organization.
Society for Marketing Professionals Career CenterThe Hire Smart section of the career center helps you connect with fresh employment opportunities in the field of marketing. Post an anonymous resume, view new jobs, create a personal job alert, or set up a job seeker account.
Licensing & Certification
Society for Marketing Professionals CertificationTake a look at the Certified Professional Services Marketer credential at this page, which is a recognized designation in the field. Learn about requirements and the examination process, including several domains of knowledge and practice needed in order to take your career to the next level.
Publications
Advertising AgeThe latest advertising news and trends are available to read at this online magazine, as well as agency news, marketing information, and weekly columns from professionals in the industry. Find weekly creative awards, videos, and the most read branded content on air.
American Marketing Association: Resource LibraryThis online library brings viewpoints and core concepts in marketing to the forefront by offering free articles, a marketing dictionary, a publication directory search, and best practice documents.
Journal of Advertising ResearchIntended for those in the field of marketing, media, research, advertising, and communications, this journal offers online access to the current issue and archived tables of contents and abstracts. A student subscription rate is available.
Online Forums & Blogs
American Marketing Association: Marketing BlogsThe Marketing News Blogs is an extension of the American Marketing Association’s professional publication and offers fresh opinions and commentary on all aspects of the field. You can subscribe to additional blogs, including the Journal of Marketing blog, and a members’ blog, if you choose to enroll as a student.
Career Videos
American Marketing Association: Audio, Video, and WebcastNumerous videos are available here on topics in marketing, including business management, courses on consumer behavior, statistics, and interviews from key marketing thought leaders. Videos include lots of programming archives, short clips, a variety of media types, and videos in global and international marketing.
YouTube: Marketing Manager Job DescriptionLearn about communication with the public and how marketing managers help shape their companies’ products, develop pricing, and identify likely customers. Learn about their work with advertising managers and public relations departments, as well as the payscale and how to work your way up in this global and competitive career.
