Advertising Executive
Comprehensive Sites
Advertising Educational FoundationHosting a wealth of resources in career development and advertising education, this organization includes access to book excerpts, case histories and the steps in advertising campaigns. Find discussion group archives, in addition to award-winning documentaries of the creative process. Enter an e-mail address to have the organization’s newsletter delivered to your inbox. You can also find career stories, information on where to study advertising, and a comprehensive guide to the career.
Bureau of Labor Statistics: Advertising, Marketing, Promotions, Public Relations, and Sales ManagersCreated by the U.S. Department of Labor, this site provides important information regarding competition in the industry, the nature of the work, the projected employment, and potential earnings. For the latest wage information, access the Occupational Employment Statistic link for National, State, and local information. Related occupational profiles and sources of additional information can be accessed from the links at this page.
Princeton Review: Advertising ExecutiveLearn about a day in the life of an advertising executive, including the time spent brainstorming, and working on financial, sociological and psychological research. Click on the links at the left to learn about the difference between entry-level and advanced career earnings, or find out about college majors, programs, internships, and facts and figures about the advertising industry.
Occupational Titles
Advertising Executive
Account Executive
Account Specialist
Advertising Account Executive
Advertising Account Manager
Advertising Campaign Manager
Advertising Coordinator
Advertising Director
Advertising Executive
Brand Manager
Campaign Director
Campaign Manager
Circulation Director
Commercial Advertisement
Director of Sales Marketing
Director of Sales And Marketing
Executive Producer, Promos
Head of Advertising
Head of Sales Promotion
Manager, Advertising
Manager, Circulation
Manager, Promotion
Media Director
Accredited Academic Programs
Princeton Review: Advertising Executive, College MajorsSeveral college majors are appropriate choices in the pursuit of an advertising career. Take a look at them at this list, click on what interests you, and locate online academic pages of your selections.
Salary Levels
PayScale: Account Executive, AdvertisingTake a look at median salary by years of experience in the workforce, or scroll further down the page to learn about employer type or the median salary by city for an advertising executive.
Professional Organizations
American Advertising FederationProviding a unified voice in advertising, this organization focuses on multiculturalism in advertising and offers college chapter memberships. Internship opportunities are available through the Federation, as well as club achievement awards, member discounts, and an online job bank.
American Association of Advertising AgenciesThis organization is a national trade association representing advertising agencies across the U.S. Members are offered a broad range of services, including publications and research, advocacy, industry news, and career development resources. You can search for ad agencies in the U.S. to find out more about potential employers, or take a look at professional development and scholarship opportunities.
Association of National Advertisers, Inc.Access the Marketing Insights Center to find out about industry information and resources. The training and careers department offers information on upcoming classes and curriculum provided by market leaders. Additional resources of this organization include online discussions and a strong advocacy voice to take a stand on issues and government actions that may interfere with free communication in marketing.
The Ad CouncilThe focus of The Ad Council is to provide public service announcements through strategic campaigns. Take a look at the results of some of their campaigns, their research, events, and secrets of effective advertising.
Job Opportunity Sources
American Advertising Federation Job BankThis source is a very valuable one in the industry, providing job seeker links to thousands of opportunities in the advertising industry. You can personalize your own job agent to match your criteria to available positions, or find a wide range of career development tools
American Association of Advertising Agencies: Career CenterGo to the “job seekers” link, and find your way into the advertising business. You can perform an instant job search, browse current available listings, or create a job agent to match your search criteria.
Publications
Advertising AgeThe latest advertising news and trends are available to read at this online magazine, as well as agency news, marketing information, and weekly columns from professionals in the industry. Find weekly creative awards, videos, and the most read branded content on air.
AdweekFind information on the latest advertising trends at Adweek’s online magazine.
Journal of Advertising ResearchIntended for those in the field of marketing, media, research, advertising, and communications, this journal offers online access to the current issue and archived tables of contents and abstracts. A student subscription rate is available.
Online Forums & Blogs
AdForumYou’ll find focus forums, discussion forums, and departments that include an agency of the week, ad agency prize winners, the latest ads, and plenty more information to bring you into the world of an ad agency up close.
Association of National Advertisers: BlogsJoin the conversation here by accessing any of three distinct online blogs. Marketing Musings offers major news of the week, while Regulatory Rumblings discusses all federal and state legal initiates that have the potential to impose on national advertising freedoms. The Marketing Maestros room addresses changes happening in the marketing world, including new technologies.
Career Videos
ISeek: Advertising ManagersTake a look at how advertising managers plan and direct advertising campaigns at this informational video from the State of Minnesota. If you want further information on this career, you can also find links to work activities, needed skills, wages, and jobs.
YouTube: Advertising and Promotion Managers Job DescriptionLearn about how advertising executives work with the marketing department to develop advertising campaigns. In addition, learn about other planning team members, the creative team, and development of promotions in advertising in-store advertisement, banners, radio, television, internet ads, and other methods in campaigns. You’ll also hear about the educational requirements, work deadlines, and other aspects of this career.
